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MOUNTAIN DEW REBRAND
Brand Identity, 2021
Professor: Marcos Chavez
Brand Identity, 2021
Professor: Marcos Chavez
The Mountain Dew rebranding project aims to investigate the creation of three different brand identities and enhance the drink's image for individuals who lead active, fast-paced lifestyles and embrace new challenges. This rebranding incorporates futuristic and science fiction themes into its visual designs,
while preserving the recognizable electric color scheme.
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